Tokyo, December 10, 2024 – Mitsubishi Motors announced that the Next-Gen Triton one-ton pickup truck has won the Design Car of the Year, awarded to car with excellent exterior and interior design, at the 2024-2025 Japan Car of the Year awards. In awarding the Design Car of the Year, the organising committee commended Mitsubishi Motors for giving its signature 4WD a rugged yet inspiring design that encourages customers to explore a new lifestyle. The Triton was also recognised for its robust form that harmonizes with the bold Dynamic Shield front-end design, as well as its well-balanced proportions despite being a double cab. Based on the “Beast Mode” design concept, the all-new Triton embodies the toughness and power expected of a pickup truck. It boasts an imposing look, expressing robustness as well as agility. The Dynamic Shield front design concept, which expresses both powerful performance and a sense of protection, is optimized for a pickup truck by combining robust, three-dimensional front grille with powerful fenders and protectors that emphasize its shape. Inside, the instrument panel has been designed with the Horizontal Axis concept, featuring a strong, horizontally-themed design that allows drivers to easily not [...]